Flag producer Waelkens makes flags in all shapes and sizes. I was asked to create an illustration that covered Waelkens‘ full production and all their capabilities. It soon became apparent (after an extensive company visit) that they had a wide variety in options, techniques, dimensions and expertise. They produce flags (country, province and city flags), mast flags, publicity flags, beach flags, banners, displays, emblems … and this in a variety of techniques such as digital printing, embroidery, screen printing and during the Covid-19 pandemic also mouth masks, just to name a few.
Processing all this in one drawing required a lot of puzzling and combining. Ultimately, the illustration has become a serious viewing and searching picture, which has been used wherever a campaign image was needed, such as on facebook, furniture in the meeting rooms, mouth masks, flags, the facade of the company building and so on.